Elbilmessen · Herning · 2–4 October 2026

The full agenda — with receipts

All 16 sessions across 3 stages. Speakers link to their ChargiPedia profiles; the context notes are ours, built from our own market data and news archive.

All times are Herning local time, CEST (UTC+2).

08:00 –08:45 Hovedscenen, Hal D

Officiel åbning af Elbilmessen

Chargalytics context

Ceremonial opener with limited substantive content, but the guest list and framing speeches typically signal which policy and market themes (charging infrastructure targets, subsidy debates, grid capacity) the organizers expect to dominate the year. Charging professionals should treat this as a barometer for the fair's political tone rather than a source of new data.

Officiel åbning af Elbilmessen med morgenmad og taler.

09:00 –13:00 Main
Branchedag

Branchedag

Chargalytics context

A press-and-industry-only preview of the launches on show is where OEMs typically reveal how seriously they're treating charging compatibility, bundled charging offers, and V2G-ready hardware — details that rarely make it into consumer-facing material. Worth attending to see which brands are pairing vehicle launches with charging or energy partnerships versus treating charging as an afterthought.

Eksklusiv fagformiddag for presse, branchefolk og særligt inviterede gæster, med guidet pressetur rundt til de forskellige lanceringer.

14:30 –15:00 Hovedscenen (Hal D)
Dansk

Når elbilen bliver en del af hjemmets energiløsning

Chargalytics context

V2G has moved from lab pilots to home deployment claims within a year, and this session pairs an automaker (Polestar) with a utility/CPO (Norlys) — the two sides that actually determine whether bidirectional charging scales commercially. Key questions: what hardware and tariff standards are needed for V2H to work for ordinary households, and who captures the value — the driver, the utility, or the aggregator?

På bare ét år er V2G rykket fra spørgsmålet “kan det lade sig gøre?” til “hvordan får vi det til at fungere for rigtige mennesker?” Steffen Nederby Høj fra Polestar og Mikkel Hangaard Casper fra Norlys giver en fælles status på udviklingen og deler praktiske erfaringer med V2H, fleksibilitet og samspillet mellem elbilen, hjemmet og energisystemet.

Steffen Nederby Høj Polestar
Mikkel Hangaard Casper Norlys
15:00 –15:30 Hovedscenen (Hal D)
Dansk

Hvad skal jeg overveje, når jeg vælger elbil?

Chargalytics context

A crowdsourced consumer Q&A is a useful proxy for what's still confusing or worrying buyers about EV ownership — historically charging cost, home installation, and public network reliability rank high. Charging providers should mine this for recurring objections that marketing and product design haven't yet solved.

Der opstår mange spørgsmål, når der skal skiftes til elbil. FDM samler op på de bedste spørgsmål fra bilisterne og FDMs medlemmer, og så har du selvfølgelig mulighed for at stille spørgsmål til eksperterne.

Barbara Borre Lange Moderator / Kommunikationschef · FDM
Ilyas Dogru Forbrugerøkonom · FDM
Karsten M. Lemche Bilredaktør · FDM
Tom Westersø Larsen Teknisk konsulent · FDM
15:45 –16:15 Hovedscenen (Hal D)
Dansk

Tør jeg købe en elbil i dag?

Chargalytics context

A panel spanning an OEM (Toyota), a consumer body (FDM), a marketplace (Bilbasen), and an energy/charging player (Norlys) tackling residual buyer hesitancy — likely centered on charging access, resale uncertainty, and total cost of ownership. The real test is whether the panel offers concrete data (uptime stats, cost comparisons) or just reassurance; charging professionals should listen for which objections still lack a solid answer.

Eksperter fra Toyota, FDM, Bilbasen og Norlys drøfter nogle af de bekymringer, som stadig holder nogle danskere tilbage fra at købe en elbil.

Ilyas Dogru Forbrugerøkonom · FDM
Jan Lang Markedsanalytiker · Bilbasen
Philip Aude Skeldrup Senior Director, eMobility Product & Business Development · Norlys
19:00 –23:00 Main
Brancheaften

Brancheaften

Chargalytics context

A networking evening with Mobility Denmark, not a content session — its value to charging professionals is relational: informal access to OEMs, CPOs, and policymakers ahead of next year's infrastructure and tariff discussions.

Brancheaften afholdt i samarbejde med Mobility Denmark, med mad, netværksmuligheder og underholdning.

11:00 –11:30 Hovedscenen (Hal D)
Dansk

Bilerne på messen

Chargalytics context

A guided walkthrough of showcased models from FDM's podcast team will surface which battery sizes, charging speeds, and connector standards are becoming default in 2024-25 releases — useful raw input for anyone forecasting network load or fast-charger dimensioning. No independent data should be assumed beyond what's stated on the show floor.

Der er mange spændende biler på messen, men hvad skal du især holde øje med. Hør FDMs eksperthold fra den populære podcast Frigear guide dig gennem de biler, som du kan opleve.

Yasser Abaiji Teknisk konsulent · FDM
Karsten M. Lemche Bilredaktør · FDM
Dennis Lange Chefkonsulent · FDM
11:30 –12:00 Hovedscenen (Hal D)
Dansk

Hvad er det vigtigste spørgsmål at stille sig selv, inden det første elbilkøb?

Chargalytics context

A YouTuber's framing that daily-charging logistics is *the* deciding question for first-time buyers confirms what the charging industry already assumes but rarely gets said this bluntly to a consumer audience. Whether the session offers actual guidance (home charger economics, apartment-dweller options) or just repeats the framing is the thing to check.

Jimi Rosa fra YouTubekanalen Biler.TV vil råde alle, der overvejer deres første elbil, at gøre sig grundige overvejelser om, hvordan man vil håndtere den daglige opladning.

Jimi Rosa Biler.tv
12:30 –13:00 Hovedscenen (Hal D)
Dansk

Elbilen er valgt, men hvilken ladeløsning skal du vælge? Og kan du ligefrem tjene penge på din elbil?

Chargalytics context

FDM's consumer economist promises a market overview of charging options and even earning potential (V2G/smart charging) for private owners — this is the closest thing on the program to a structured charging-market briefing, and worth attending for how it frames pricing transparency and monetization claims to a lay audience. Charging professionals should check whether the "earning money" claims are backed by real tariff/aggregator data or remain aspirational.

Markedet for opladning af elbiler er uoverskueligt for mange, og det står ikke stille. Bliv guidet gennem mulighederne, faldgruberne og de nyeste trends, når FDMs forbrugerøkonom Ilyas Dogru giver overblik over ladejunglen og svarer på dine spørgsmål.

Ilyas Dogru Forbrugerøkonom · FDM
13:00 –13:30 Hovedscenen (Hal D)
Dansk

Hvad skal jeg overveje, når jeg vælger elbil?

Chargalytics context

Repeat of the day-one consumer Q&A — same value: a live read on which charging- and cost-related questions buyers keep asking, useful for spotting unresolved friction points in the market.

Der opstår mange spørgsmål, når der skal skiftes til elbil. FDM samler op på de bedste spørgsmål fra bilisterne og FDMs medlemmer, og så har du selvfølgelig mulighed for at stille spørgsmål til eksperterne.

Barbara Borre Lange Moderator / Kommunikationschef · FDM
Ilyas Dogru Forbrugerøkonom · FDM
Karsten M. Lemche Bilredaktør · FDM
Tom Westersø Larsen Teknisk konsulent · FDM
14:00 –14:30 Hovedscenen (Hal D)
Dansk

Motorsport og elbiler

Chargalytics context

Motorsport (F1, Formula E, Le Mans) has historically been a testbed for battery and fast-charging technology later filtering into production EVs; the session's value hinges on whether concrete technology transfer examples are given rather than general enthusiasm for racing. Relevant to anyone tracking where next-generation charging speed or battery chemistry improvements originate.

Hvordan gør Formel 1, Formel E og Le Mans elbilerne bedre? Bil- og motorsportsjournalist Søren Clauding giver indsigt i hvordan motorsport gør seriefremstillede elbiler bedre.

Søren Clauding Motorsiden.dk m.fl.
14:30 –15:15 Hovedscenen (Hal D)
Dansk

Gode råd til nye eller kommende elbilister

Chargalytics context

Podcast-style practical advice for new EV owners will likely touch on charging habits and cost management, though without named data the value depends on whether the hosts cite real pricing or just anecdote. Useful mainly as a gauge of what "common sense" charging advice looks like to the mainstream car-buying public.

Bilpodcasten deler ud af gode råd i forbindelse med valg af din kommende elbil.

Jacob Stifter og vært · Bilpodcasten
Preben Gæstevært · Bilpodcasten
11:00 –11:30 Hovedscenen (Hal D)
Dansk

Elbilen er valgt, men hvilken ladeløsning skal du vælge? Og kan du ligefrem tjene penge på din elbil?

Chargalytics context

This session targets the exact confusion point CPOs and hardware vendors need to solve: a consumer association's economist framing charging choice as unclear and potentially profit-generating (V2G/V2H implied). Watch for what FDM tells mainstream buyers about tariffs, smart charging and payback claims — that framing will shape demand more than any spec sheet. Relevant to anyone selling home chargers, dynamic tariffs or bidirectional products in the Danish market.

Markedet for opladning af elbiler er uoverskueligt for mange, og det står ikke stille. Bliv guidet gennem mulighederne, faldgruberne og de nyeste trends, når FDMs forbrugerøkonom Ilyas Dogru giver overblik over ladejunglen og svarer på dine spørgsmål.

Ilyas Dogru Forbrugerøkonom · FDM
11:30 –12:00 Hovedscenen (Hal D)
Dansk

Hvad er det vigtigste spørgsmål at stille sig selv, inden det første elbilkøb?

Chargalytics context

A YouTube car reviewer telling first-time EV buyers to plan daily charging before purchase signals that charging access, not vehicle range, remains the primary adoption barrier for mainstream Danish consumers. Charging providers should note which pain points (home charging access, public network reliability, cost predictability) get surfaced here, since this is unfiltered consumer sentiment rather than industry messaging.

Jimi Rosa fra YouTubekanalen Biler.TV vil råde alle, der overvejer deres første elbil, at gøre sig grundige overvejelser om, hvordan man vil håndtere den daglige opladning.

Jimi Rosa Biler.tv
12:30 –13:00 Hovedscenen (Hal D)
Dansk

Bilerne på messen

Chargalytics context

A vehicle showcase framed around what to look for on the show floor — useful for tracking which OEMs and models are gaining traction and, indirectly, what onboard charging specs (AC/DC max rates, connector types, bidirectional readiness) buyers will be asking about at the charge point. No charging-specific content is indicated, so value here is competitive intelligence on vehicle mix, not infrastructure.

Der er mange spændende biler på messen, men hvad skal du især holde øje med. Hør FDMs eksperthold fra den populære podcast Frigear guide dig gennem de biler, som du kan opleve.

Yasser Abaiji Teknisk konsulent · FDM
Karsten M. Lemche Bilredaktør · FDM
Dennis Lange Chefkonsulent · FDM
13:00 –13:30 Hovedscenen (Hal D)
Dansk

Hvad skal jeg overveje, når jeg vælger elbil?

Chargalytics context

This is a live Q&A pulling real questions from FDM members and fairgoers, making it a direct read on where mainstream EV buyers still get stuck — likely charging cost, home installation, and public network trust given the panel mix. Charging operators and installers should treat the actual questions asked as market research: they reveal what's still unresolved for the average buyer despite years of industry messaging.

Der opstår mange spørgsmål, når der skal skiftes til elbil. FDM samler op på de bedste spørgsmål fra bilisterne og FDMs medlemmer, og så har du selvfølgelig mulighed for at stille spørgsmål til eksperterne.

Barbara Borre Lange Moderator / Kommunikationschef · FDM
Ilyas Dogru Forbrugerøkonom · FDM
Karsten M. Lemche Bilredaktør · FDM
Tom Westersø Larsen Teknisk konsulent · FDM

Programme data compiled from the official Elbilmessen agenda; sessions move, rooms change. Verify against the official agenda.